Privacy policy.

Chad Scales is bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles. Where this policy and that Act disagree, the Act wins.

1. What personal information Chad Scales collects

Chad Scales collects the following, and nothing else is collected deliberately.

Information you give directly

Your name, business name, email address, phone number, website address, and whatever you write in a message when you fill in a form, send an email, or ring and leave a message.

Information collected automatically when you visit

Your IP address, browser type and version, operating system, device type, the pages you look at and how long for, the page or search that sent you here, and the date and time. Most of this is collected in a form that does not identify you by name.

Information about a business, collected from public sources

When a business asks for a check, Chad Scales looks at what is publicly visible about it: its website, its Google Business Profile, its public reviews, and what search engines and AI assistants say about it. Chad Scales may also contact the business as an ordinary customer would, through its own published phone number, website form or social accounts, and record how long a reply took and what it said. This is done to the business, with the business owner's request, and is not used to build a profile of any individual member of staff.

Client data during an engagement

If you engage Chad Scales, the work may involve handling your customers' contact details. That data belongs to your business, not to Chad Scales, and Chad Scales acts on your instructions in relation to it. Chad Scales does not ask for, read or store clinical records, and does not ask for a login to practice management or broking software.

2. Why it is collected

To answer your enquiry, to do the work you have asked for, to send you the thing you asked for, to invoice you, to keep the website working and secure, to measure which pages and which advertising actually produce enquiries, and to meet legal and tax obligations.

Chad Scales does not collect personal information it has no use for, and does not sell personal information to anybody, including a partner or an affiliate.

3. Forms and enquiries

The contact form on this website is built with Forminator, a WordPress plugin. What you type into it is emailed to Chad Scales and stored in the website database. The form also records the date and time of the submission and may record the IP address it was sent from, which is used to detect automated spam.

You do not have to give an email address to receive a free check. It can be sent by text message instead.

4. Analytics and measurement

This website uses Google Analytics 4, loaded through Google Tag Manager, to understand how people use it. Google Analytics sets cookies and collects the automatic information described in section 1. IP addresses are truncated by Google before storage. Chad Scales uses it to see which pages get read, which get ignored, and which produce enquiries.

Chad Scales also uses Google Search Console, which reports the search terms this website appears for. Search Console reports are aggregated and do not identify individual visitors.

You can opt out of Google Analytics across every website using Google's browser add-on at tools.google.com/dlpage/gaoptout.

5. Advertising and remarketing

Chad Scales advertises on third-party platforms and uses their measurement tools on this website. This is the part of this policy most people are actually asking about, so it is set out in full.

Tracking pixels and tags

This website may load the following: Google Ads conversion tracking and remarketing tags, the Meta pixel and Meta Conversions API for Facebook and Instagram, the TikTok pixel, the LinkedIn Insight Tag, and Microsoft Advertising UET. Each of these sets its own cookies or identifiers and reports back to its platform which pages you viewed and whether you submitted a form or tapped a phone number.

Remarketing

If you visit this website, you may later be shown Chad Scales advertising on Google, YouTube, Facebook, Instagram, TikTok, LinkedIn or other websites in those networks. That is remarketing. It works from the cookies and identifiers described above. Chad Scales does not receive your name or contact details from any advertising platform as a result of it.

Customer lists uploaded to ad platforms

Chad Scales may upload email addresses to Google Customer Match or Meta Custom Audiences, in order to show advertising to people who have already been in contact, or to exclude existing clients from advertising. Email addresses are hashed before they are uploaded, which means they are converted into an irreversible string rather than sent as plain text. The platform matches the hash against its own records and discards what does not match. If a business Chad Scales works with asks for its own customer list to be used this way, that list belongs to that business and is used only for that business's advertising.

Server-side and offline conversion data

Where the Meta Conversions API or Google's equivalent is used, some conversion information is sent from a server rather than from your browser. It carries the same information a browser tag would have sent, plus hashed identifiers where they exist. It is used to measure whether advertising produced an enquiry, not to build a profile of you.

Turning it off

You can control personalised advertising directly with each platform:

Google, at myadcenter.google.com. Meta, in Settings then Ads on Facebook or Instagram. TikTok, in Settings then Ads. LinkedIn, in Settings then Advertising data. Across many networks at once, at optout.aboutads.info or optout.networkadvertising.org.

You can also block or delete cookies in your browser settings, or use a browser that blocks trackers. Doing either will stop most of the above. Parts of this website may work less well.

6. Email and text messages

If you give Chad Scales an email address, it may be used to reply to you, to send you the thing you asked for, and to send occasional updates. Every marketing email carries a working unsubscribe link, and unsubscribing takes effect immediately.

If you give Chad Scales a phone number, it may be used to reply to you by call or by text message. Reply STOP to any marketing text to stop receiving them.

Chad Scales sends commercial electronic messages in accordance with the Spam Act 2003 (Cth), which means messages are sent only with consent, identify the sender, and carry a working way to unsubscribe.

Marketing emails and text messages may record whether a message was opened and whether a link in it was clicked. That information is used to decide what to send next and when to stop.

Relay, and messages sent on behalf of a client

Relay is a Chad Scales product that replies to a missed call with a text message from the business's own number. Where Relay is running for a client, the text you receive comes from that business, and that business is responsible for it as the sender. Chad Scales operates the system on that business's instructions. The phone number of the person who called is used to send that reply and to follow it up, and is held by the client business.

7. Cookies

A cookie is a small file a website stores in your browser. This website uses them for four things: keeping the site working, remembering preferences, measuring traffic, and advertising.

If you leave a comment you may choose to save your name, email address and website in cookies, so you do not have to type them again. Those last one year. If you visit the login page a temporary cookie is set to check whether your browser accepts cookies; it holds no personal data and disappears when you close your browser. If you log in, cookies save your login and screen preferences: login cookies last two days, screen option cookies last a year, and choosing "Remember me" extends the login to two weeks. Logging out removes them. Editing or publishing an article saves one more cookie, containing no personal data beyond the post ID, which expires after a day.

Analytics and advertising cookies are described in sections 4 and 5. You can delete or block any of them in your browser settings.

8. Comments, media and embedded content

When a visitor leaves a comment, this website collects what is in the comment form, plus the visitor's IP address and browser user agent string, to help detect spam. Comments may be checked through an automated spam detection service. An anonymised string created from your email address, called a hash, may be sent to the Gravatar service to see whether you use it; the Gravatar privacy policy is at automattic.com/privacy. Once a comment is approved, your profile picture is visible to the public beside it.

If you upload images to this website, avoid uploading images with embedded location data, because visitors can download an image and extract that data from it.

Pages on this website may include embedded content such as videos, images or articles from other websites. Embedded content behaves exactly as if you had visited the other website. Those websites may collect data about you, set cookies, embed additional third-party tracking, and monitor what you do with that embedded content, including if you have an account with them and are logged in.

If you request a password reset, your IP address will be included in the reset email.

9. How long information is kept

Enquiries and the messages that follow them are kept for as long as there is a reasonable chance of doing business, and reviewed after two years. Records connected to a paid engagement are kept for seven years, which is what Australian tax and business records law requires. Analytics data is kept for the period set in Google Analytics, which is fourteen months by default. Advertising platform data is kept according to each platform's own retention rules, which Chad Scales does not control.

Comments and their metadata are kept indefinitely, so that follow-up comments from the same person can be recognised and approved automatically rather than held in a queue. For anyone who registers an account on this website, the information in their user profile is kept until the account is deleted. Account holders can see, edit or delete their own information at any time, except the username. Administrators can also see and edit it.

You can ask for your information to be deleted sooner. See section 13.

10. Who information is shared with

Chad Scales does not sell personal information to anybody. It is shared only with the service providers needed to run the business, and only so far as each one needs it: the website host, the email sending platform, the form plugin, the analytics and advertising platforms named in sections 4 and 5, the accounting and invoicing system, and the payment processor if you pay by card.

Information may also be disclosed where the law requires it, or where it is necessary to protect somebody's safety or to enforce an agreement.

Where Chad Scales runs a system for a client business, that client's customer data is kept in that client's own account and is not combined with any other client's.

11. Where information is sent

Some of the providers above store or process data outside Australia, most commonly in the United States and the European Union. Google, Meta, TikTok, LinkedIn and Microsoft all do. By using this website or sending an enquiry, you consent to that transfer. Chad Scales takes reasonable steps to use providers with recognised data protection commitments, but cannot guarantee the standards of an overseas recipient in the way Australian Privacy Principle 8 contemplates.

12. Security

Each client's data is kept in its own account, separate from every other client's. Access is limited to the people who need it, and connections to this website are encrypted in transit.

No system is perfectly secure, and nobody honest says otherwise. If a data breach occurs that is likely to cause serious harm, Chad Scales will notify affected people and the Office of the Australian Information Commissioner, as the Notifiable Data Breaches scheme requires.

13. Your rights over your information

You can ask for a copy of the personal information Chad Scales holds about you, ask for it to be corrected if it is wrong, ask for it to be deleted, ask to stop receiving marketing, or ask a question about any of the above. Send the request to the address in section 14.

Chad Scales will respond within thirty days. There is no charge. You may be asked to confirm who you are before information is released, which is a protection for you rather than an obstacle.

Some information cannot be deleted on request, specifically anything Chad Scales is required to keep for tax, legal or security reasons. Where a request is refused, you will be told why, in writing.

If you have an account on this website or have left comments, you can request an exported file of the personal data held about you, including anything you provided.

14. Questions and complaints

Privacy questions, access requests and complaints go to:

Email noah@chadscales.com. Phone 0447 800 506.

Complaints are acknowledged within five business days and answered within thirty days. If you are not satisfied with the answer, you can take the complaint to the Office of the Australian Information Commissioner at oaic.gov.au, by phone on 1300 363 992.

15. Changes to this policy

This policy may change as the business changes, particularly as advertising channels are added or removed. The current version always sits at this address, and the effective date at the top of the page says when it last changed. Material changes will be flagged on this page for thirty days.

This policy covers chadscales.com and the services described on it. It does not cover third-party websites reached from links on this website, each of which has its own policy. Effective 9 September 2026.