Every promise, in public. The Chad Scales standards.
Each one written so a stranger can check it without asking permission. Last reviewed 1 October 2026.
The free check.
It's free, and stays free if you fix every gap yourself.
Check itThe document names each fix as something you could do yourself, in the order worth doing it.
It comes back the same working day.
Check itAsk for one and time it.
It's run from outside, with no access to anything of yours.
Check itOnly your contact details are asked for. There's no login, so there's nothing to revoke.
Every query is written down first, run once, and dated.
Check itThe query and the date are on the document. Run it yourself the same day and compare.
Every fix is an instruction, not a description.
Check it"Add these four categories, in this order." Never "your listing could be optimised".
A clean result says so, and sells nothing.
Check itThere's no version that finds nothing and recommends a package anyway.
Nobody chases you.
Check itNo call before it arrives, no follow-up after it, no reminder sequence.
Competitor names stay off the page.
Check itForward it to anyone. The names come up on a call, and only if you ask.
Your details.
Your details are never sold, to anyone.
Check itChad Scales is the only sender of any message you get. Nothing is passed to a third party.
Every email stops with one click.
Check itEach one carries a working unsubscribe link and a real contact detail.
If you hire Chad Scales.
You own everything built for you.
Check itAsk for the handover terms before you start. They say what you leave with, and in what format.
Your ad spend is never marked up.
Check itIt's charged to your own card by Google or Meta. The account is in your name, so look.
You deal with the person doing the work.
Check itThere are no account managers or junior staff between you and Noah.
Any minimum term is written down first, and never added later.
Check itAsk what it is before you sign anything.
Mistakes are owned in writing and fixed at no charge.
Check itReply to any message and say what's wrong. No ticket queue, no billable hour.
No suburb page is a copy with the name swapped.
Check itAsk to see a suburb page before you commission one.
Every number on this site.
Every figure carries its date range and its source.
Check itLook under any number on this site.
Two results are never joined into one claim.
Check itEach figure names one period and one source.
Not promised.
- A ranking.
- A timeframe for being found.
- A place in Google's answer.
Nobody controls what Google returns. Anyone promising a position is promising something they don't own.
Asked about these standards
What is on the Chad Scales standards page?
Every commitment Chad Scales holds to, each with how a stranger can check it, and what Chad Scales does not promise. They're about conduct, written so you don't have to take anything on trust.
Is the AI Search Audit really free, or is there a catch?
It's free, and there's no catch. If you fix every gap yourself, that's a good outcome and it costs nothing. Some people ask Chad Scales to fix what it found, and that's the whole model.
Is there a minimum term with Chad Scales?
Sometimes, and it's written down before you start. Search work is sometimes quoted with one, because being found takes months. Response work is quoted without one. A term is never added after you start.
Does Chad Scales guarantee a result?
No. Nobody controls what Google returns, so Chad Scales doesn't promise a ranking, a timeframe or a place in Google's answer. What Chad Scales does promise is on this page.
What happens if Chad Scales breaks one of these?
Chad Scales says so in writing and fixes it at no charge. Reply to any message and say what's wrong. Every standard is dated, so you can check whether it changed after you read it.
Hold Chad Scales to any of these.
Or call Noah on 0447 800 506